Edgy Universe at am GMT · Marketing 8 min read. Profile Image Unlike mass marketing, target marketing is a more precise approach. From Mass to Targeted Markets, s–s Jay Chiat and Lee Clow, of Chiat/Day, created edgy campaigns for clients such as Apple and Nike in the s. Understanding your target audience is just half the battle. Whether that be coming up with some edgy social media ads. mass marketing The use of one basic marketing strategy to appeal to a broad range of consumers without addressing any distinct characteristics among them. Newer, complementary elements of countermarketing include “branding” anti-tobacco campaigns, carefully targeting campaign messages to high risk and special. Generation Y, people born between and , tend to be pragmatic, optimistic, good team players, savvy consumers, and edgy in nature. Correct answer: true. Because soon there's nowhere for Ani to hide but in his arms. MOVING TARGET. “Suspenseful, edgy, and red-hot sexy.”—Cherry Adair, New York Times bestselling. The alcohol and beer industries also target youth by: running ads during TV shows with a high number of young viewers, such as edgy comedies or sporting. Danny McGoldrick, MA, Campaign for Tobacco-Free Kids marketing, and they are united by their goal to create and use target audience participation. Tailored: Messaging must communicate effectively with intended target audiences. tools built for mass broadcasting of multiple ideas or themes.